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WOP Dubai 2010
Airport Expo Dubai - Dubai ,UAE
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Your only dedicated trade show for fresh produce in the Middle East
Welcome to WOP - World of Perishables Middle East - the specialized marketing & communication platform for fresh produce in Dubai.
As for many sectors Dubai is the regional hub for the fresh produce trade but has been lacking an adequate forum and meeting point. Before WOP there was no specialized trade fair, nor in the UAE, nor in the Gulf, nor in the entire Middle East.
WOP is a marketplace for the increasing trade and demand of produce, technology, packing and logistics to handle perishables.
WOP invites exhibitors to offer solutions to exporters, importers, wholesalers and retailers to:
- Source fresh products
- Reduce post production and post harvest losses
- Keep the quality by appropriate packing
- Keep delivery times short, organize transport and transshipment
- Apply cool chain to retain freshness
WOP focuses on trade visitors from the Arabian Gulf, the Middle East, Iran, India and Pakistan but attracts professionals from Asia and Europe as well.
Being a pure business to business event WOP is accompanied by a conference. The conference is a part of the WOP concept to develop a platform not only for trade but also for know - how transfer.
After the successful premiere of WOP Conference 2009 was co-organized by media partner Eurofresh and dealt with subjects such as market opportunities, logistics and food safety.
WOP conference will take place again in 2010 with more beneficial topics to be added for both international and
regional attendees.
WOP DUBAI 2009 was held under the patronage of HH Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai UAE Minister of Finance, & Chairman of Dubai Municipality and with the remarkable co-operation of Dubai Municipality - Central Fruit & Vegetable Department- the premiere of WOP DUBAI turned out to be even more positive than the expectations.
WOP DUBAI 2010 will take place in March 8-10, 2010 again at the Airport Expo Dubai. Experts in fresh industry expect strong growth for WOP in the next edition.
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